Especialización en Gerencia de Mercadeo Global

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Propuesta de plan de mercadeo para una empresa agroavícola para el periodo 2020
(Universidad Santiago de Cali, 2020) Hoyos Pineda, Eloísa; Henao Salazar, Íngrid Johana; Donado Mercado, Alexandra
This work proposes a marketing plan for an agro-avicultural company that sells day-old chicks and chicks, by means of a descriptive study of all the commercial variables that impact the poultry sector and the company under study., Recognizing through the deductive method the strategies to improve the current sales process and satisfy the study market. As a result, the proposed marketing plan aims to design the best strategies and tactics to approach the study market and guarantee a practical and efficient sales process for the study company that will develop in the following phases: • Phase 1: analysis of the situation: internal and external analysis. • Phase 2: design of the marketing program: objectives, strategies, action plans (tactics) and budget. • Phase 3: design of control indicators and measurement of results