Maestría en Comunicación Estratégica
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Item Propuesta de comunicación estratégica para el centro de desarrollo tecnológico para la transformación digital y la industria 4.0 en Santiago de Cali(Universidad Santiago de Cali, 2023-12-02) Dorado Escobar, Miguel Andrés; Cruz, Carlos AndrésThis research shows the results of the analysis of the strategic communication processes that are carried out in the Technological Development Centre for Digital Transformation and Industry 4.0, a space designed to enhance the technology industry of Valle del Cauca and its surroundings, provides the public with laboratories equipped with the latest technology, training, advice with specialised staff, seeking to leverage the economy of the region. The findings of this work resulted in the structuring of the strategic communication plan of the Centre, thus seeking to generate better results in terms of the dissemination of the activities developed internally and externally by the organization.