Maestría en Comunicación Estratégica

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https://usc.scimago.es/handle/20.500.12421/4302

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Browsing Maestría en Comunicación Estratégica by Author "Camacho Patiño, Yair Armando"

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    Propuesta de comunicación estratégica para la plataforma Digital Smart Politics
    (Universidad Santiago de Cali, 2023-12-02) Camacho Patiño, Yair Armando
    The objective of this project is to propose a Strategic Communication (CE) plan for the SMART POLITICS platform. Through various instruments, the forms of communication that are developed from the use of the platform will be described, the relevant aspects of communication will be identified to make the message more massive through the use of the Data implemented on the platform, and therefore Lastly, CE tactics will be designed to make the existence of SMART POLITICS known.

Higher Education Institution subject to inspection and surveillance by the Ministry of National Education.
Legal status granted by the Ministry of Justice through Resolution No. 2,800 of September 2, 1959.
Recognized as a University by Decree No. 1297 of 1964 issued by the Ministry of National Education.

Institutionally Accredited in High Quality through Resolution No. 018144 of September 27, 2021, issued by the Ministry of National Education.

Ciudadela Pampalinda

Calle 5 # 62-00 Barrio Pampalinda
PBX: +57 (602) 518 3000
Santiago de Cali, Valle del Cauca
Colombia

Headquarters Centro

Carrera 8 # 8-17 Barrio Santa Rosa
PBX: +57 (602) 518 3000
Santiago de Cali, Valle del Cauca
Colombia

Palmira Section

Carrera 29 # 38-47 Barrio Alfonso López
PBX: +57 (602) 284 4006
Palmira, Valle del Cauca
Colombia

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