Browsing by Author "Salazar Mendieta, Sebastian"
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Item Factibilidad Para La Creacion De Una Empresa Orientada Al Cuidado De Mascotas En La Ciudad De Cali(Universidad Santiago de Cali, 2024) Suarez Galarza, Michelle Sofia; Salazar Mendieta, Sebastian; Martinez Garces, Hidalgo Jhosnel (Director)The market for pet services, such as spas and grooming, grew due to the strengthening of the bond between people and animals. With the increase in life expectancy and the low birth rate, more people opted to have pets, which increased the demand for specialized services. In cities like Cali, an opportunity arose to start a pet spa and grooming service, given the growing demand and insufficient supply of services. The objectives of the business plan included increasing brand visibility, creating a solid online presence, raising the average spending of customers, developing strategic partnerships, and maintaining high levels of customer satisfaction. It also aimed to promote social responsibility through support for animal shelters. The success of the business depended on offering differentiated services, ensuring the well-being and safety of the pets, managing operational costs, and complying with regulations. Additionally, recruiting and training qualified personnel were essential to maintain high standards of care. Diversification of income and obtaining adequate insurance ensured sustainability and positioned the business as a leader in the sector. The business was expected to meet the unmet demand for quality pet services, providing comprehensive well-being for animals. In the long term, the goal was to position the spa as a benchmark in the city, generating profitability and improving the well-being of pets.