Browsing by Author "Possu Caicedo, Giancarlo"
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Item La influencia del marketing digital en las empresas(Universidad Santiago de Cali, 2023) Possu Caicedo, Giancarlo; Norato Hernandez, Fráncy Liliána (Directora)The objective of this article is to know about the impact and influence that digital marketing and social networks have generated in companies in the city of Cali, strengthening their development and adaptation to the current market. For this, an investigation was carried out based on the different databases of the Santiago Cadena Copete library of the Santiago de Cali University, in other sources such as Google and publications on social networks taken chronologically in a period from 2017 to 2023. Consequently, we seek to understand how important the evolution of technology through digital has been for the business world.