Browsing by Author "Duque Rodas, Juan Sebastian"
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Item Estrategias organizacionales enfocadas en la experiencia del cliente para posicionamiento de la empresa tecnoland(Universidad Santiago de Cali, 2024) Salazar Carvajal, Laura Marcela; Duque Rodas, Juan Sebastian; Giraldo Patiño, Claudia Lorena (Directora)The tendency to use customer experience is consolidated to position and grow companies in their economic development. Accordingly, we will seek to analyze and evaluate customer experience as a key factor in business improvement, because customer satisfaction directly influences the loyalty, reputation and growth of the company. Therefore, this work aims to propose organizational strategies oriented to the customer experience and quality of service for the positioning of the company Tecnoland of the city of Cali, where it is intended to know the current circumstances facing the needs of customers expectations, as well as the opportunities points, external threats strengths and internal weaknesses by building a diagnostic matrices, and other possible means of measuring service quality, that characterize research in a mixed approach that mixes qualitative and quantitative methods through surveys and bibliographic reviews that yield data that are analyzed to evaluate organizational aspects of the company from general to specific