Browsing by Author "Cabezas Bambague, Diana Andrea"

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    Influencia de la inteligencia artificial en la innovación y creatividad empresarial
    (Universidad Santiago de Cali, 2025) Cabezas Bambague, Diana Andrea; Norato Hernandez, Francy Liliana (Directora)
    The importance of this study is essential to understanding how AI drives business creativity and competitive development in today’s market, with the goal of analyzing its influence on innovation and creativity processes. Its purpose is to understand and explore the effect of AI on these processes. The study will follow a qualitative, descriptive approach, supported by a systematic literature review, focusing on studies published between 2020 and 2025, prioritizing peer-reviewed sources in English and Spanish from various prestigious academic databases.

Higher Education Institution subject to inspection and surveillance by the Ministry of National Education.
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